Six major features of cosmetic labeling-automatic labeling machine manufacturers-online printing labeling machine-shenzhen bogao logo
by：Zhongya Packaging 2022-05-06
There are certain differences in products, the most obvious of which is cosmetics. In addition to the differences in natural cosmetics products, there are also different grades. In the case of cosmetics, people tend to reflect different packaging materials and methods. With the intensified market competition and the cosmetics label labeling machine industry, people have put forward different requirements on the trend of cosmetic packaging materials, containers and label labeling requirements. We have summarized the six main characteristics of cosmetics labeling. 1. The diversification of technical specifications for packaging and labeling containers for cosmetic products. As competition in the cosmetics market has intensified, manufacturers have also increased their investment in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-volume packaging is adopted to meet the needs of low-income people, especially to meet the curiosity of young girls And consumer psychology. Therefore, through different packaging label containers to meet different consumption levels. 2. Labeling series for cosmetic products. The so-called serialized product labeling system design refers to the labeling of national goods and products of the same category that can be carried out on the premise of uniform trademark patterns and text fonts, based on different colors, water patterns or different student-shaped corporate structures. There are differences in similarities, and similarities in differences. There is both diversification and a sense of wholeness. In the actual teaching and application of cosmetic brand labeling, there are generally two basic situations: 1. A complete series of labeling of cosmetics of the same brand and different functions is convenient for consumers to purchase, and the overall price is lower than the total price of individual purchases. .. For example, a series of cosmetics of a brand maintain the overall labeling style, and then use larger containers to collectively pack various cosmetics and sell them as a sales unit; secondly, the same brand, the same main feature, but one A series of different cosmetic auxiliary functions, or the same brand, the same function, but different formulations of a series of cosmetics, the labeling machine series of labeling. For example, the main function of various brands of moisturizing is skin care, but different auxiliary functions. In another example, various brands of facial cleansers have cleansing functions, but are manufactured by different preparations. For these series of cosmetics, the packaging design and packaging design should be consistent with the characteristics of the series. The functions of the packaging of these two series are the same, which is also conducive to consumer choice.
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